The alarming lack of new interactive talent

In this editorial, Chief Creative Director John Stapleton lays out what the ad industry’s missing and issues a call for more – and better – interactive talent.

“Over the last five years, growth in the area of interactive advertising has been staggering. From the perspective of a creative director, I value my team members who truly understand interactive and how it must integrate functionally and creatively with each campaign. Unfortunately, when you go looking around today for interactive talent, you find very few who are truly capable of getting the job done. This is not only a problem now, but it’s going be to a huge problem for the industry over the next 10 years. We are quickly approaching a time when interactive is no longer going to be used only in more progressive ad campaigns but in all campaigns…”

Read the full story here: iMediaConnection