Talk Bite: Give Them a Reason
Even though technology is constantly enhancing the sports viewing experience, the casual dining industry may soon start to disagree.
With the increasing amount of live sports content available online, sports fans are altering their viewing habits, opting to watch games online, wherever they’re most comfortable. NBC learned this with the 2012 Super Bowl, when 2.1 million viewers logged onto NBCSports.com and NFL.com for the first time ever Super Bowl broadcast online – which became the largest audience ever for a single sporting event online.
Other networks and sports properties are starting to take advantage of these digitally focused fans by offering an interactive viewing experience online as well. Through enhanced viewing experiences and other unique digital add-ons, they are trying to offer a product that goes beyond the traditional TV broadcast.
As consumers evaluate their sports viewing preferences, CDR brands and sports bars must find a way to enter the thought process. Giving sports fans a reason to come in that resonates with them is the key to gaining new customers – and new advocates.
Everyone can watch a game at home now. Giving fans something they can’t get at home – now that’s the key.
Media
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Download Video:
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Tampa Bay Lightning
Broadcast
We created a series of TV spots for the Tampa Bay Lightning to demonstrate the devotion and connection their fans have to the team.
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Tampa Bay Lightning
Digital
We created a city wide scavenger hunt powered by tweets to give away glass seats. The more tweets, the faster we revealed where the tickets were hidden.
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Tampa Bay Lightning
Broadcast
We created a series of TV spots for the Tampa Bay Lightning to demonstrate the devotion and connection their fans have to the team.
Download Video:
MP4,
WebM,
Ogg
HTML5 Video Player by VideoJS
Buffalo Wild Wings
Digital
What’s more terrifying than Night Hunger, the ghastly growl from starving stomachs? Turn your face into a hideous creature with Buffalo Wild Wings Monsterizer and see for yourself.
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Buffalo Wild Wings
Digital
How do you keep Facebook fans engaged with your brand? Make a game out of it. Chicken Joust gave our Flavor Fanatics a way to fight for their favorite sauce.
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Buffalo Wild Wings
Broadcast
To help Buffalo Wild Wings customers find an excuse to stay longer, we created a secret network of agents always ready to prolong the game.
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Buffalo Wild Wings
Broadcast
To help Buffalo Wild Wings customers stay longer, we created a secret network of agents at the ready whenever the games need prolonging.
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MP4,
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HTML5 Video Player by VideoJS
Buffalo Wild Wings
Broadcast
To help Buffalo Wild Wings customers find an excuse to stay longer, we created a secret network of agents always ready to prolong the game.
Even more proof consumers need a reason….
According to Cynopsis Media: “For the first time, all ESPN and ESPN2 NBA Playoff games as well as The Finals on ABC will be made available for simulcast on the company’s digital platforms. The company announced that every ESPN and ESPN2 postseason NBA game will be available live on their computers, smartphones or tablets via WatchESPN. Meanwhile, fans will also have access to special simulcasts of The Finals on ABC via ESPN3.”