As one of the most experienced advertising executives in the country, Richard comes to 22squared with a 20-year background in agency management combined with 10 years in the digital space. Richard’s dynamic career has afforded him the opportunity to experience the advertising world from all angles, including the Foote, Cone & Belding San Francisco office, serving as the Group VP, Global Agency Strategy at AOL/Time Warner, and managing global business development for eBay. Richard’s brand experience: Levi Strauss & Company, Clorox, Coors Brewing Company, Janus Mutual Funds, California Raisins, Johnston & Murphy, Gallo Vineyards.

Over the past 15 years, Brandon has developed a diverse knowledge of brand strategy. He now leads all 22squared brand, digital, social and engagement strategy development. Prior to joining 22squared, Brandon served as SVP and planning director for Campbell-Ewald in Detroit, and was principal and partner of a shopper marketing firm specializing in retail branding strategies. Since joining 22squared he has helped direct brand and engagement strategies for Buffalo Wild Wings, Florida’s Natural, Lincoln Financial and Publix, integrating more digital, social and authentic connections with consumers. Brandon’s brand experience: Bissel, Continental OnePass, Delta Faucets, GMAC, Michelin, the Orlando/Orange County Convention & Visitors Bureau, Owens Corning, Pier 1 Imports, and Proctor & Gamble brands for Walmart.

Ed is an experienced leader whose brand building expertise has been built “on both sides of the table” for some of the world’s most loved and recognizable brands. He began his career at Doner working on brands like Chiquita, Coca-Cola, Iams Pet Foods and Red Roof Inn. He was eventually recruited by Coca-Cola, and during an eight-year tenure with the company he served as Advertising Director for Coke Worldwide, Global Brand Director for Diet Coke, and Vice President of Marketing for Diet Coke in the U.S. He was then recruited to Hauser Group, a small regional agency, where he grew the firm as its President by adding brands like EarthLink, Intercontinental Hotels Group, Miller Brewing Company, and continuing his relationship with the Coca-Cola Company. After a successful sale of the agency, Ed joined 22squared and holds a senior client leadership role.

Chris Tuff was one of the first marketers to work directly with Facebook, beginning his relationship with them in 2005. Chris brings his 8 years of digital marketing experience and six years of social media experience to help lead the social media team in strategy and execution for our clients; most recently he helped grow Buffalo Wild Wings’ Facebook page from 75,000 fans to almost five million in just over two years and Baskin-Robbins from 400,000 fans to more than three million in one year. His strong background in this area comes from building the Sunao/Emerging trends department at Moxie Interactive (the interactive arm of Zenith/Optimedia) from one person to over 30. His brand experience consists of household names as 20th Century Fox, Cartier, Coke, Garnier, The Home Depot, HP, Hulu, Jim Beam, Nestlé, Puma, Verizon and Verizon Wireless.

During his formative years in the business, Andrew worked as a brand planner at top London advertising agencies Bates Dorland and BMP DDB, and as a strategist on the client side for Foster’s Lager and Miller Brewing Company. In 1992, Andrew was recruited to be the planning director for Porter Novelli in London, where he worked on brands such as Rolls-Royce Bentley Motor Cars, Volkswagen, Paramount, and Universal Studios. Andrew joined 22squared in late 1997. Now a thirteen-year veteran of the agency, Andrew has worked on the Southeast Toyota team since pitching the business in 2000, and leads the team. Andrew’s brand experience: Southeast Toyota Distributors, Florida’s Natural Growers, British Telecom, Royal London Insurance, Rover Cars, Northwest Airlines.

An agency veteran with 36 years of package goods experience at 22squared, Syl has managed a wide range of national and regional brands and brand introductions for such clients as Castleberry Foods, Conwood Corporation/Smokeless Tobacco Division, Flowers Industries/Baking Division, GoodMark Foods (meat and salted snacks), Reynolds Metals, and White Lily Flour. He is currently senior executive on the Florida’s Natural account. His responsibilities include supervising the overall strategic direction and execution of integrated marketing efforts across a wide range of disciplines, including traditional consumer and trade media, in-store media, and database and interactive marketing. Syl resides in Atlanta with his wife Carroll, son Travis, and their dog Slinky. He has enjoyed extensive U.S. and world travel and has been known to tell a few interesting adventure tales.

Since joining 22squared, Tracy has had her hand in many projects. She streamlined our usability and analytics tools to give clients a more digestible assessment of the progress of a campaign. She has made Search work harder by unifying paid, organic, and social search programs. She has also invented tools – 22view^SM and 22view:thru^SM – to improve our analytics capabilities and tag relevant information to better serve our clients’ evolving needs. When not innovating and changing the face of our performance and analytics team, Tracy inspires fierce competition among members of the 22squared family by hosting Karaoke contests, bake-offs, dip-offs, and other competitions that bring out hidden talents not normally seen during work hours. Her brand experience includes Delta Air Lines, the International Olympic Committee, Primedia and UPS.

Signe came to 22squared in June 2008 with 25 years of advertising HR experience under her belt. After starting out in New York City, she moved to DDB Chicago, where as Senior HR Manager she took on the responsibilities of managing benefits, employee relations, and work/life initiatives. Signe (pronounced SEE-na) has a BS in Theatre and Speech Communications from Northwestern. The skills she learned as an actress – empathy, putting yourself in others’ shoes, understanding the creative soul – have helped her become an effective, animated asset to the 22squared family. After Northwestern she earned her SPHR and taught courses at DePaul University.

Tom has been our CFO since he joined us in 1990. Before that, he spent four years as CFO at Austin Kelley Advertising. He currently oversees all financial and administrative functions at the agency. When he’s not spending time with his wife and two daughters, Tom serves on numerous boards around the city, including 22squared, Midtown Alliance, Peachtree Club, and Eagle Ranch. He remains very active in the community and is the co-founder of AFO, Atlanta Financial Officers, a group of Atlanta-area agency financial professionals. Tom admits he got into advertising for the sole purpose of getting a vanity plate with the advertising/accounting double entendre, “ADDGUY.” Ahem.